Hi, I'm
Data Analyst
Recent UW BMath graduate skilled in data cleaning, modeling and visualization. Passionate about turning complex data into actionable business insights to support data-driven decision-making.
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Built an interactive Tableau dashboard analyzing revenue growth, customer behavior, delivery performance, and category efficiency. Includes executive KPIs, monthly trends, RFM segmentation, and operational insights to support data-driven decisions.
Engineered customer-level churn labels and cohort retention metrics from transactional data. Analyzed retention and revenue dynamics over time, surfacing where churn risk concentrates across the customer lifecycle.
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